Starter
$49.50/month billed annually, or $99/month billed monthly.
- 100 chat interviews
- 120 voice minutes
- 1 seat
AI moderator for customer interviews
Ask your customers why, this week.
Your AI moderator runs every interview, asks the follow-up questions, and hands you the findings with quotes.
Your first finding
“Setup took two days and nobody had time.”
An AI moderator runs your customer interviews for you. You write what you want to learn and share one link. The moderator talks to each customer by voice or chat, asks the follow-up questions and returns findings with quotes.
- 40
- interviews in the sample study
- 18:32
- minutes in interview 18
- 4
- themes with quotes
One moderator, six kinds of conversations
Pick the study, write the goal, and send the link to your own customers.
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Find out why people buy, what they use and what almost made them stop. The moderator keeps asking until the answer is specific, the way a good researcher does.
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Give participants a task and hear them think aloud. You learn where they hesitated, what they expected and the words they used.
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Show an idea before you build it. Participants react in their own words, and the moderator probes the reason behind each yes or no.
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Ask people who left what actually changed. The moderator gets past the polite answer to the real reason, with the quote attached.
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Talk to buyers who chose you and buyers who did not. Every conversation is moderated the same way, so the reasons are easy to compare.
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Run a group-style discussion around one topic and read the themes side by side. See how AI focus groups work and when they fit better than one-to-one interviews.
What almost made you stop before you bought?
The price page. I could not tell what we would pay.
What did you do next?
Asked a colleague who had bought it before.
Try to export last month's report. Say what you are thinking.
I expected it under Reports, so I am looking there.
What made you look there first?
The menu says Reports, and I assumed exports live there.
Here is the idea. What is your first reaction?
Useful, but I would not pay for it on its own.
What would make it worth paying for?
If it filled in the weekly numbers for me.
What actually changed before you cancelled?
It got expensive.
Expensive compared to what?
Our team shrank from nine people to four.
What decided it for you in the end?
The other vendor could start the same week.
Who needed it that week?
Finance did, because our launch date moved up.
How do you each decide what to read first?
I start with whatever my manager forwards.
Does anyone here do it differently?
I only read what has a number in the title.
From question to findings in three steps
No calendar, no scheduling emails. Read the full walkthrough on the how it works page.
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1
Write what you want to learn
Type your research goal and who you are talking to. The moderator turns it into an interview guide with goals, questions and follow-ups. You can edit every line before anyone sees it.
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2
Share one link
Send the link to your own customers, users or leads. They answer when it suits them, by voice or chat. The moderator adapts each next question to what they just said.
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3
Read the findings
Every interview is transcribed. Themes are grouped across conversations, and each theme shows the quotes behind it. Check the evidence before you act on it. See what comes back from AI moderated interviews.
40 interviews
Top quote
“Setup took two days and nobody had time.”
Onboarding Interview 18, 2:14
For the people who sign off
If you approve the budget, you want to see the cost, the control and the risk. Enter your own numbers below and compare. Nothing is preset, so the result comes from what you type.
Findings
Key insight
Customers feel the setup process is too long and gets in the way of their work.
Top quote
“Setup took two days and nobody had time.”
Transcript
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Moderator
Walk me through setting up the product for your team.
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Participant
Setup took two days and nobody had time.
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Moderator
What slowed you down the most?
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Participant
Importing our contacts. I had to fix the file three times.
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Moderator
What did you do while that was stuck?
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Participant
Went back to the spreadsheet we were already using.
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Moderator
Where did you go when you needed the export?
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Participant
I knew it was in there somewhere, so I gave up and asked a colleague.
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Moderator
What did your colleague show you?
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Participant
It was under Settings, which I would never have guessed.
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Moderator
How did you know the first week had gone well?
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Participant
Nothing told me if I had done it right.
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Moderator
What would have told you?
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Participant
One number going up. Even a small one.
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Moderator
Would you recommend it to another team?
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Participant
I would recommend it, once someone else has set it up.
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Moderator
What would you tell them to watch out for?
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Participant
Block out a whole afternoon for the import.
Your moderator cost against the Team plan
Result: your moderator cost for this study, and the same number of interviews at the Team plan limit
- Moderator
- $0
- Team plan
- $0
Controls you can sign off on
- Single sign-on, roles and an SLA on the Enterprise plan.
- Invoices for every paid plan period.
- Data retention controls, so you decide how long interviews are kept.
- Your data stays yours. Read the details on the security page.
- Every finding links back to its quote, so you can trace a decision to what customers said.
Four plans, half price when billed annually
Annual billing is the default. There is no free plan, and a used limit does not come back within the period. See every feature on the features page.
Team
$124.50/month billed annually, or $249/month billed monthly.
- 400 chat interviews
- 300 voice minutes
- 5 seats
- Custom-branded link
Scale
$299.50/month billed annually, or $599/month billed monthly.
- 1,000 chat interviews
- 750 voice minutes
- 15 seats
- Findings repository
- API
Enterprise
$749.50/month billed annually, or $1,499/month billed monthly.
- 2,500 chat interviews
- 1,800 voice minutes
- SSO and roles
- SLA
- Invoices
- Data retention controls
Questions before your first interview
Do people talk honestly to an AI moderator?
Many people find it easier to be direct with a moderator that has no stake in the answer. There is no one to impress and no one to disappoint. The moderator keeps asking until the answer is concrete, and every finding comes with the quote, so you can judge it yourself.
Where do participants come from?
You invite your own customers with a link. We do not run a respondent panel or recruit participants, so you hear from people who use your product, or who nearly did.
Voice or chat?
Both. Chat suits quick answers and busy participants. Voice suits people who explain better out loud. Each plan includes a number of chat interviews and voice minutes. The demo on this page is text only.
How does the moderator decide what to ask next?
It works from your interview guide and from the answer it just heard. If an answer is vague, it asks for an example. If a participant mentions something new and relevant, it follows that thread before returning to the guide.
What does an interview cost compared to a human moderator?
A human moderator is paid per hour, and each interview also takes scheduling and note time. On Moderators the cost is your plan divided by the interviews you run. For example, $249 divided by 400 chat interviews is about 62 cents per interview at the Team limit. Use the calculator above to compare it with your own hourly rate.
Is my data used to train models?
No. Your data stays yours. Your interviews and findings are used to run your study and nothing else. Read more on the security page.
Can I keep my research guide and transcripts when I cancel?
Yes. Your guides, transcripts and findings are yours, and you can export them from your account before your plan ends.
Can I cancel anytime?
Yes. Your plan runs to the end of the period you paid for. Unused interviews and minutes do not carry over, and we do not offer refunds.
Your first findings start with one question
Write what you want to learn, share one link and read the findings with quotes. No card required.